Influencer Marketing Blog — The Shelf

HERE IS EXACTLY HOW WE RAN OUR FIRST INFLUENCER CAMPAIGN

Working with bloggers can be a somewhat daunting task if you’ve never done it before.…

HOW TO NAIL THE TIMING OF YOUR BACK TO SCHOOL CAMPAIGN

Welcome to the Back-to-School 2019 shopping (and marketing) season! Believe it or not, Back-to-School marks…

The Macro Guide to Micro-Influencers 2019 Edition

Micro-influencers make the Instaworld go ‘round. They are the army of social media users who don’t have millions of followers – or even hundreds of thousands of followers – but they know how to communicate with and get their followers to TAKE ACTION. And that’s what makes them extremely valuable to brands.

8 Brands that Used Nostalgia Marketing to Captivate

More than just helping you makes sales, nostalgia marketing can help you make positive impact and help solidify the value of your brand in the minds of your target audience. Here are 8 brands that captivated audiences with nostalgia marketing… and tips for how you can do the same with your next campaign.

Why You Totally SHOULD Add PPC To Your Influencer Campaign

Marketers coming from a PPC background often have a tough time making that initial transition to influencer marketing. But PPC and influencer marketing aren’t substitutions for one another. No. They actually work together… and very well, I might add.

How to Use Pinterest Marketing to Power Your Digital Strategy

If you happen to pin regularly to Pinterest, you probably enjoy your time there. Most pinners say they do. For marketers, Pinterest presents an opportunity to get products in front of people who are using Pinterest to actively shop for products.

Quick & Dirty Tips for Using Images for Email Marketing and Social Media

Images can be powerful communicators. They play a pretty important role in successful digital marketing strategies, too. In this post, learn HOW to create visual content that effectively relays your message.

How To Do Blogger Outreach (Includes Email Templates)

There are good ways to reach out to bloggers and there are great ways! We walk you through all kinds of examples to help you perform effective blogger outreach!

Which Social Media Networks Drive The Most ROI?

Which type of influencer campaign should you use to launch a product on Instagram? There IS an answer. In this article, we’ll take a look at how you can measure, track, optimize, and understand social media ROI, and choose the social media platform that will deliver the greatest ROI for your campaign.

How to Vet Potential Blogger and Influencer Partners

Here’s a seven step process, which I encourage marketers to use when vetting influencers. This process takes away a pretty hefty amount of risk when it comes to working with the right influencers and seeing real results.

A Few Of Our Favorite Things: Easter Marketing Ideas

We scoured the internet for the best, most eye-catching, effective and memorable Easter marketing ideas. I’m gonna tell you why we love these campaigns, as well as why consumers love them.

Luxury Brands Are Using Digital to Tap Into The Millennial Market

Luxury brands have been scrambling to find ways to court young and younger buyers. So, let’s talk about how and why the luxury industry’s classic marketing strategy is getting a much-needed digital upgrade.

How Brands Are Using Experiential Marketing to Drive Sales

Whether or not you happen to be in the business of selling experiences, you need a strategy that dives head first into the experience economy. In this post, we discuss how brands (especially travel brands) are getting the attention of that all-important Millennial market by creating remarkable, branded experiences.

6 Mother’s Day Marketing Strategies to Boost Foot Traffic

Mother’s Day is one of THE MOST celebrated holidays on earth. In this post, we put together a list of six Mother’s Day marketing strategies to help brick-and-mortar retailers boost in-store foot traffic.

The Shelf’s Complete Guide to Marketing with Nano-Influencers

Nano-influencers are the next frontier of smart influencer marketing. They provider brands with hyper-targeted audiences, intimate knowledge of their followers, and sponsored posts that are keyed in to the language of their followers.

5 Site Updates Bloggers Can Make to Improve Search Rankings

So, when it’s time to update your site (and that times rolls around more frequently than you probably think it does), there are some important search optimization things you need to consider… like page speed, image optimizations, and blog content, ALONG WITH the technical updates to page and site structure.

16 Game-Changing Social Media Trends for 2019

Does anyone remember when Facebook was a place for college kids? Social media is constantly changing, and keeping up with it can be a full-time job. Not only do our platform preferences change over time, but platforms must change as well. Here are the social media trends we see emerging that will be huge in 2019.

What Is Influencer Marketing (in Layman’s Terms)

Influencer marketing has climbed the ranks to be the most frequently over-complicated simple process in history. However, that’s just the hitch when it comes to re-branding something old as new in the Digital Age.

6 Video Marketing Strategies to Up Your Social Marketing Game

Video marketing can be a powerful tool for converting views into sales. According to a survey by Google, more than half of the shoppers they spoke to said that online video helped them decide which specific brand or product they wanted to buy.

YouTube User Statistics by Generation

Sure. YouTube is the OG of the video content world, but like Madonna it’s an expert at reinvention. Here are the YouTube user stats to show you how each generation is using the world’s most popular video platform.

How 5 Clothing Retailers Are Using Digital Marketing to Target Thrifters

Buyers are shifting their spending from buying new at traditional retailers to buying used at online and offline resale shops. In this post, we discuss how apparel retailers and resale platforms are going after Thrifters.

Luxury Brand Analysis: Gucci, Farfetch, Mercedes-Benz

The landscape of luxury brand marketing is changing as luxury brands move away from total exclusivity to including products that appeal to a wider range of customers from varying socio-economic backgrounds. Here’s how their new inclusive strategy is helping luxe brands reach young buyers.

4 Smart Campaigns from Outdoor Brands (and Why They Worked)

In 2019, outdoor brands are uniquely positioned to deliver a creative and visually-amazing collection of marketing campaigns right to our screens So, in this post, we’re analyzing some of the more interesting campaigns we’ve seen from outdoor brands, telling you what worked and how you can use their success as a model for your own campaigns.

Flippin-Sweet Examples of Sticky Valentine’s Day Marketing Campaigns

Some people are more the flowers and candy type. Others ignore the day altogether. Regardless of which group you’re targeting. there will be lots of opportunities for brands to use sweet Valentine’s Day marketing ideas (like the ones we talk about in this post) to get in front of shoppers this February 14th.

Tips for Updating an Online Store to Boost Conversions

One of the best ways to start afresh in the digital world is to update your website so it better reflects your brand AND compels customers to take action. This is especially true for brands running online stores. In this post, Jessica presents 6 actionable strategies for boosting conversions with an online store.

Super Bowl Statistics and Spending (Digital Marketers Edition)

An EPIC, by-the-numbers post on America’s favorite unofficial winter holiday – The Super Bowl. In this post, we take a look at viewership, spending, Super Bowl planning, and of course… #superbowl conversations across social.

What Makes Them Buy: Gen X

What makes them buy? How do marketers create high-impact campaigns that successfully that will actually move Generation Xers to act? The cohort of adults who came of age during the 80s and 90s witnessed the birth of hip hop, punk, cable TV, the internet, VR AND AI. ? In this post, we’re talking about marketing to Generation X and Xennials.

11 Easy Ways to Boost Instagram Engagement in 2019

There are a handful of simple strategies that anyone can apply to their own account to help boost engagement, and we’re here to show you just how to do that. Because you’re the real star.

10 Social Media Strategies for Super Bowl Marketing

Social media is about to become one big, loud conversation about food, style and football. It’s time to plan your social media marketing campaigns for one of America’s biggest holidays – THE SUPER BOWL.

Industry Deep Dive: Meal Kit Subscription Services

An overview of the meal kit delivery industry, plus examples of killer campaigns from the major players in the subscription food boxes space, AND smart marketing strategies you can use on social media to drive sales.

5 Smart Digital Marketing Strategies for Home Decor and DIY Brands

Ahead of the New Year – Spring Cleaning Season, here are 5 EFFECTIVE social media strategies home decor and home improvement brands can use (and have used) to boost visibility and drive sales.

The Step-by-Step Guide to Holiday Marketing [Infographic]

Social media marketing is one of THE MOST EFFECTIVE ways to reach buyers during the holiday shopping season. We present this 100% actionable, 100% effective holiday marketing strategy to you… [drum roll] in pictures. #infographic

6 Tips for Launching a Successful Holiday Email Campaign

With so many tools available in #adtech and #martech to fortify your holiday marketing, it’s easy to forget that a holiday email campaign can be one of THE MOST effective strategies for reaching buyers.

How to Develop a Cohesive Instagram Brand Look

Curated Instagram feeds don’t happen overnight. They’re the result of pre-planning, hard work, and consistently sharing new content. No matter how high-quality and valuable your posts are, without a strategy to develop your aesthetic, you may be overlooked by customers or clients.

5 Things That Affect Influencer Rates for #Sponsored Posts

one of THE most common questions brands want to know is how much they should be paying influencer partners. “How much does an influencer charge anyway? What’s the standard rate? Here are the 5 things that affect influencer rates for sponsored posts.

Inspiration and Analysis: Fast Fashion vs High-End Apparel

In this post, we’re analyzing and grabbing inspiration from the holiday campaigns of popular fast fashion brands and department stores.

How to Improve the ROI of Your Holiday Influencer Marketing

Measuring the ROI of an influencer campaign has always been tough for brands. In this post we lay out 5 ways you can improve the ROI of your holiday influencer marketing campaign.

What Makes Them Buy: Millennial Women and Millennial Moms

By far, the most coveted demo for marketers has to be Millennial women and Millennial moms. So, today, we’ll skip the strategies and give you 8 traits about Millennial women and Millennial moms that influences their buying decisions.

What Makes Them Buy: Baby Boomers

In this post, we shed some light on 8 traits most marketers would never suspect about Boomers, and how this digitally-savvy, financially strong generation is using social media to make buying decisions.

3 Holiday Campaign Ideas from Top Beauty Brands

The beauty industry totally dominates social media, and influencer marketing has had a huge impact on how beauty companies distribute content and market to their audience. So…let’s take a look at some holiday beauty campaigns, shall we?

9 Ways to Get Eyes on Your Holiday Food Campaign

Find out how brands and marketers that sell food and food-related products and services can win with influencer marketing this holiday season.

Selling Toys, Clothes and Fun with Kid Influencers

With kids spending more time on mobile than watching TV, and Toys R Us stores closed this holiday season, large brands are turning to kid bloggers and kid influencers to sell toys, clothes, games, and fun.

The Rise of Recommerce and Online Resale Sites

Online resale platforms are on the rise and the recommerce industry is set to double by 2022. Find out everything you need to know about the emerging recommerce industry in this epic by-the-numbers post.

How to Sell Holiday Travel Experiences This Year

Travel is growing, both for younger and older Americans – married or single, rich or hustling. If you want to sell travel experiences this holiday season, this post provides a framework you can use to roll out a killer campaign.

What Makes Them Buy: Millennial Men

Millennials have garnered a reputation for being difficult to target, but the crop of spenders born between 1980 and 1997 aren’t as hard to read as marketers make out. In this post, we take a look at 8 defining traits of Millennial men that will help you better target your marketing efforts.

7 Classic Social Media Campaign Ideas That Work

There are 7 principal kinds of blogger campaigns. Each type of campaign has it’s own set of pros and cons. In this post, we’re laying ‘em out for you. Choose your weapon.

Four Global Brands. Four Killer Halloween Campaigns.

In this post, we take a look at previous Halloween campaigns from big brands that have found their sweet spot on social media. Sometimes the best way to hone your own skills is to ogle someone else’s handiwork. You’re welcome.

3 Social Media Laws Brands & Marketers MUST Know

There are 3 big laws and guidelines when it comes to social media posting and specifically influencer marketing. Knowing what the laws are and how to work within them is actually to a brand’s benefit.

Why Vanity Metrics Matter Less Than You Think

“Vanity metrics” is a term that comes up pretty often in the context of influencer marketing… typically referring to metrics like follower counts and blog traffic.

5 Influencer Marketing Tactics That Can Boost SEO

You may not immediately connect influencer marketing and SEO, but they are connected. Years ago, SEO experts began referring to social as the new SEO. In this post, we lay out influencer marketing strategies you can use to boost your search engine rankings.

How The Shelf Platform Uses Data to Find Real Influencers for Our Blogger Roundups

How does a blogger whittle down a pool of potential influencers from 1254 to just 17 in a few hours using data? We show you in this behind-the-scenes post that shows you how we use The Shelf platform to collect the data we need to created hyper-targeted influencer roundups.

The 5 BIG Benefits of User Generated Content

In the world of influencer marketing, user-generated content (UGC) is marketing gold. It is the one part of the campaign where an influencer proves his or her value to your brand. And frankly, it’s the reason you hired an influencer in the first place.

6 Mistakes Brands Make with Influencer Marketing

Influencer marketing can be a brilliantly effective way to reach a passionate and engaged audience. However, reaching out to influencers and creating meaningful partnerships can also be tricky.

8 Trends That Will Shape Your Halloween Marketing

The world’s spookiest day is growing, but it’s also evolving. More people are celebrating Halloween and Halloween spending is up. But there are changes afoot that will definitely impact your Halloween marketing strategy this year.

Is Influencer Marketing Dead?

Is it too late to become an influencer? Is influencer marketing dead? Has influencer marketing reached its height, or is it in the process of evolving? Here are the things happening in this space that will let you know, if you’re paying attention.

Why Do Bloggers Charge for Sponsored Posts?

The question of why bloggers charge for product coverage is one that I get again and again from our customers who are totally new to the concept of influencer marketing. So this post will delve into the mechanics behind this compensation.

How to Do Visual Marketing (even if you suck at design)

Tips for using visual marketing across social media platforms to boost visibility, build your brand and get yor message to resonate with your target audience… even if you sort of suck at design.

2018 Back to School Shopping By the Numbers

Whether you call it back-to-school season – the weeks between Fourth of July and Labor Day – make up the second biggest retail event of the year. In this post, we give you the stats, facts, and tips you’ll need to reach your k-12 and college shoppers.

The 9-Step Influencer Marketing Plan

Here it is – a simple, actionable, EFFECTIVE 9-step influencer marketing plan that you can roll out over the next several weeks. No surprises. No jargon. Just good, clean strategy.

The Truth About How Influencer Platforms Like TapInfluence and The Shelf Actually Work

What distinguishes one influencer platform for the next? Find out in this post how influencer marketing platforms like TapInfluence and The Shelf actually work… and how you can choose the best one for your campaign.

What Makes Them Buy: Gen X Moms + Gen Z Teens

In part two of our three-part Summer-Fall Influencer Marketing Guide, we’re looking at the mysterious and inscrutable Gen X Moms and their Gen Z teens to see who they are, how they use social, and how they will be spending this shopping season.

How to Measure the ROI of Influencer Marketing

Influencer marketing ROI is crucial to understand before you get started with campaigns because it defines your success. In fact, it’s probably the one area brands struggle with the most.

The 2018 Fall Influencer Marketing Guide

Believe it or not, Back-to-School shopping marks the unofficial start of the annual shopping season. The 2018 Summer-Fall Influencer Marketing Guide will teach you how to target and implement a summer influencer marketing plan that will set you up to win this holiday season.

4 Tips for Launching a BOSS IGTV Channel FAST!

IGTV is here, and its arrival gives Instagram’s 1 billion monthly active users the chance to create their very own IGTV channel. Here are 4 tactics influencers are using to build BOSS IGTV channels FAST.

The 5 Types of Social Proof That Will Skyrocket Your Visibility (and Credibility)

All of social media hinges on the concept of social proof. In this post we want to give you 5 of the BEST social proof tactics for getting eyes on your campaign and driving brand awareness way, way up.

111 Influencer Marketing Statistics That Will Impact Your Next Campaign

Come one, come all to read the latest influencer marketing research , stats and trends in the epic stats-riddled post. It’s the State of Influencer Marketing by the Numbers.

23 Cool, Quirky Father’s Day Facts and Stats

You want to know a little something about fathers? We’ve got a little something to share in our lighthearted tribute to dads. Learn 23 cool and quirky stats and facts about fathers from around the world.

How to Get Amazing UGC for Your Campaigns

In this post, we lay a solid foundation for you on the importance of user-generated content and show you some hits and misses in the UGC campaigns of some well-known brands.

How to Launch a Father’s Day Influencer Campaign

You don’t have to be a father-focused brand to see the benefit of a Father’s Day influencer marketing campaign. This step-by-step guide will help you figure out how to craft good ideas, attract the right influencers, and develop effective strategies

The Best Practices for Managing Follows, Opt-ins, and Emails Under GDPR

The EU is set to roll out the General Data Protection Regulation (GDPR), a law that protects the personal data of EU citizens. Find out how GDPR will affect your digital marketing strategy going forward.

16 of the MOST Frequently Asked Questions About Influencer Marketing

What is influencer marketing? How do you choose the right influencer? How do you measure ROI? In this post, we answer the 16 questions you need answered before you start your first influencer marketing campaign.

From The Chicago Fair to SXSW: A Rousing History of Influencer Marketing

Influencer marketing has been around for as long as sales itself. Here’s our take on the rousing history of influencer marketing, from the Chicago World Fair to the advent of Social Media.

How to Choose the Right Influencer for Your Campaign

Choosing the right influencer for your social media marketing campaign is about more than just follower count and likes. Learn the other important metrics you should be using to choose an influencer who will give you the greatest ROI.

How to Plan and Launch Your First Macro Influencer Campaign

With more and more people owning social media accounts, the world of influencer marketing is growing each and every day. With this influx of influencers, marketers have now started to categorise them into three levels – Micro-influencers, Macro-influencers and Mega-influencers.

How to Figure Out if An Influencer is Using Fake Followers

In this digital age, social media influence is one of the most prominent features in business. Whether it be influencers, celebrities, or brands themselves, having a large social media following is now one of the biggest indicators of success.

What a Facebook Algorithm Change Means for Brands

Earlier this year, Facebook announced another change to its algorithm. Here’s how the new algorithm affects your social media marketing efforts.

The Fyre Festival Fail – One Year On

Promoting events can be tricky, and the campaign for the Fyre Festival was buzz-worthy. Maybe it would be the new Coachella. The Insta-famous filled our feeds with enviable pics, Well, here’s what went right… and what went wrong with the Fyre Festival campaign.

How to Use Fashion Bloggers In Your Next Campaign

Find out how you can partner with fashion, style and beauty bloggers to get more eyes on your brand.. even if your product is not exactly fashionable, stylish or beautiful.

How to Use Influencers to Share the Love This Valentine’s Day

In this post, get some tips and strategies for rolling out a high-impact Valentine’s Day influencer campaign. You’re welcome!

Now, THAT’S How You Roll Out a Valentine’ Day Influencer Campaign

The first big shopping day of the year is always Valentine’s Day…and it’s a big ‘un. In this post, we’re delivering some lovely V-Day strategies that will help you help your customers win at love.

14 Social Media Holiday Posts That Are Worth Spending Your Lunch Break to Look At

Influencer marketing is one-part science and perhaps three-parts art. Here are 14 great examples of holiday posts from top influencers to inspire your next campaign.

6 Ingenious Holiday Post Ideas from Top Beauty Influencers That We Think Anyone Can Pull Off

Take a look at these six types of holiday posts that killed it on social media, and use them to jump start content ideas for your own holiday influencer marketing campaign.

40 Social Media Stats for Brands and Marketers

Get social media stats that cover influencer marketing, native ads, ad blocking, cross-generational marketing right here in this comprehensive posts on 40 Social Media Stats.

Food, Flags, Fireworks: 4th of July Spending

It’s time for summer’s biggest, baddest holiday – the Fourth of July. In this stats-riddled by the numbers post, we talk about everything from America’s favorite barbecue sauce to our favorite place to buy flags.

Four Epic Instagram Takeovers And Why They Worked

Instagram takeovers are a great way to get your brand in front of a new audience that’s already pre-qualified! In this post, we dissect four takeovers to tell you why they worked so you have a blueprint to follow.

The Flawlessly Executed Instagram Takeover

Instagram takeovers first got on our radars five or six years ago when brands began allowing influencers to publish posts directly to their feeds. In this post, we’re highlighting a few brand-influencer partnerships that really nailed the IG Takeover.

4 Plucky Ideas for Thanksgiving Marketing

Sometimes the best training tool is a couple of really good examples. In this post, we’re looking at Thanksgiving influencer marketing campaigns to determine what worked and what needed a little work.

Thanksgiving Weekend Shopping by the Numbers

Black Thursday, Black Friday, Small Business Saturday, an official day of rest, and Cyber Monday, Cyber Week. During this tiny little block of just 5 days, US retailers go from being financially in the red to being in the black. Here are the numbers…

All The Way Coach’s Holiday Social Media Strategy Floored Us

Long live Coach! In this post we take a look back at their last holiday influencer marketing campaign of the iconic name that spent 100 years crafting iconic handbags.

Thanksgiving, Black Friday and Shop Small Campaigns

If you’re looking for an A-1 opportunity to put your product in front of people who have money to spend, Thanksgiving weekend is that time. Here are some cool examples of influencer campaigns big brands used to raise awareness and get sales over the Thanksgiving weekend.

A Handful of Sick Ideas to Help You Build a Killer Halloween Campaign

It’s time to roll out those Halloween campaigns… even if your brand isn’t a natural fit for Halloween. In this post, we’re giving you hacks, strategies, and ideas for a killer Halloween campaign that just may help you stand out in unconventional ways.

How the Latest FTC Regulations Affect Influencer Marketing Campaigns

So, this week, we’re publishing our follow-up to that first article. This is sort of our “State of Influencer Marketing Law” post

Here’s An Infographic That Takes the Scare Outta Halloween Marketing

Trick or treat, friends! It’s that time of year again when everyone launches into a frenzy of costume planning, pumpkin carving, and gooley party decor prepping. If you think Halloween is just reserved for brands that sell costumes and party decor though, think again.

So, This Is How New York Fashion Week Did The Influencer Marketing Thing

Fashion Week is a great opportunity for brands to get out in front of the hippest, most fashion-forward crowd around.

The Data Geek’s Guide to a Smart Back-to-School Influencer Strategy

It’s back to school time again, and that means the start of the year-end shopping season. Find out how to get your products in front of the moms, dads, and kids who are doing the spending this year.

How to Rock You Back To School Sales and Marketing [Infographic]

In this stats-heavy infographic, get the data you need to put your back-to-school marketing strategy in high gear.

The Mother of All Mother’s Day Infographics

Mother’s Day is right around the corner, creeping up on both consumers and brands alike. And even though, year after year, the majority of presents are bought super last minute, our spending on Mom is off the charts!

How To Find Some Customer Lovin’ on Valentine’s Day

Valentine’s Day is supposed to be the most romantic day of the year (not that we need ONE day to express our love for one another, but let’s face it, many people use it as an excuse to shower their loved ones).

It’s The Holiday Season, Guys. Here’s How to Sell More Stuff. [Infographic]

The holidays are upon us, which means it’s time to get moving with your marketing campaigns. People start their holiday shopping early. Like Halloween early.

Influencer Marketing Is About People, Not Processes

Influencer Marketing is at a unique place in the market. It has established its worth and yet countless brands are not even in the courting phase of their relationship with it.

Branden Harvey on Snapchat Influencer Marketing

As if influencer marketing isn’t enough of a tangled web already, Snapchat came along and confused the heck out of everyone over the age of 25.

10 Simple Steps For Working With Influencers on Snapchat

Millenials are flocking to this social network, so if that’s your audience, you’ll definitely want to hang out on Snapchat too. Your influencers are the ones with access to these Millenials, so partnering up with them to share your stories is the way to go.

How To Work With Social Media Influencers

In the past year, a new trend emerged that shows the importance of visual content creation. Digital marketers who leverage visuals are seeing significant increases in website traffic, social media engagement, and conversions.

Expert Roundup: Industry Experts Talk Influencer Marketing

We work with a lot of brands who are new to influencer marketing, and in our experience, it can be tricky to master right from the get-go. To help you roll out campaigns like a pro, we enlisted 40 experts to give you the low down!

40 Influencer Marketing Tips from PR Experts [Infographic]

We work with a lot of brands who are new to influencer marketing, and in our experience, it can be tricky to master right from the get-go. To help you roll out campaigns like a pro, we enlisted 40 experts to give you the low down!

How to Drive Sales through User-Generated Content

For potential buyers, there’s nothing more relatable than seeing a product used or worn by real people. It’s far easier to push them through the funnel simply by showing how real people use or style the product.

10 Not-So-Typical Mommy Bloggers To Follow

Mommy bloggers have taken over a very special corner of the Internet. They’ve made their mark in the blogosphere because they’re chock full of advice, pretty inspiration, life hacks, DIYs, outfit ideas, and personal stories, not to mention, ridiculously cute photos.

Here’s How Vanity Metrics Are Outsmarting Alexa

Vanity metrics consist of superficial stats like follower counts and traffic, while ignoring stats that are tell a truer tale about the quality of a site like like bounce rate, time on site, comments, engagement, etc.

Six Brands That Make Influencer Marketing Look Easy

The term “lifestyle blogger” has really turned into a catch-all phrase these days, which loosely refers to bloggers who talk about various aspects of their lives that are inspirational to others.

The FTC and Social Media Influencers

We’ve noticed that when brands are completely new to influencer marketing, they get a nasty shock when their first post goes up, and they see the words “This post was sponsored by [brand name]” written across the top of their post.

Influencer Marketing is the New King of Content

In growing numbers, customers are going online to find endorsement, reviews, and testimonials before doing business before buying products. To get ahead of this trend, brands need influencers who can create credible, convincing endorsements for them.

Lord & Taylor Pulls Off Huge Social Media Blitz

If you saw your Instagram feeds explode with this paisley-print Lord & Taylor dress recently, there’s good reason for it.

How To Get Creative With Blogger Collaborations

There are many creative ways that brands can work with bloggers. Marketers typically jump to the safety of “sponsored posts”… but good things can happen when you think outside of the box!

How to Navigate Sponsored Work with Bloggers

There’s no question that working with bloggers is the most effective way to gain access to your potential customers. As brands discover this modern way of marketing, they’re diving in head first with no real knowledge of how the whole blogger relationship works.

Why Fashion Bloggers Are Becoming Lifestyle Bloggers

Style bloggers have been enjoying the spotlight for several years now, giving their loyal readers fashion tips, inspirational outfit posts and a peek into their daily lives.

Influencer Marketing Lessons from Fashion Week

With Fashion Week just around the corner, brands and PR representatives are whittling down their guest lists and determining who deserves those previous seats. It’s an art AND a science but not an easy one to nail down.

Influencers and Your Content Marketing Strategy

Content marketing is an effective way to attract, nurture and inspire customers We know that. In this post, learn how to use influencer marketing to super-charge your content marketing strategy.

How To Work With Bloggers on a Smaller Budget

Influencer marketing isn’t just reserved for bigger brands like H&M, Forever 21 and J.Crew, to name just a few. Smaller brands are using influencer marketing every day to gain exposure and increase sales.

How To Get Started With Sponsored Posts

A new study at Influence Central reveals that 90% of consumers believe an online review is more important than getting input from a salesperson. Furthermore…

What Is Influencer Marketing?

Simply put, influencer marketing identifies those with the most influence over their target market and then marketing programs are developed around these influencers to reach those potential buyers…

How To Source Inspiration For Blog Posts

As a fashion blogger, sourcing inspiration consistently can be daunting. If you are taking your blogging business seriously, you are likely producing content a few times per week…

The Recipe for Creating Powerful Content

The favicon has been made, the header created, the platform picked, and the plugins plugged. Now comes the hard part, rolling up your sleeves to create some mind-blowing, riveting, “whaa, I can’t stop reading,” content.

How To Create Perfect Instagram Pictures

Over 200 million people use instagram, including the likes of artists, businessmen, our president, bloggers, and Miley Cyrus. Even the adorable doggie poster child, Boo has an instagram! With such an extensive platform, anyone/anything can take a gander at your profile.

How To Use Ello For Your Fashion Brand or Blog

Say hello to Ello, the much-hyped social network with a new approach to sharing and connecting online. “We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce and manipulate — but a place to connect, create and celebrate life,” reads Ello’s manifesto.

Our Top 10 Instagram App Picks

Here is a run-down of 10 of our favorite Instagram apps which are bound to give your pictures and videos a little extra oomph!

How Much To Charge For An Ad

Usually the first step bloggers take to monetize is by selling advertising space. Which is followed by the next big question, HOW MUCH?!

How To Start A Blog

So you want to start a blog. Now what? There are a million different thoughts bouncing around in your head, theme, name, what is this HTML code everyone speaks of….

How To Twitter Chat

What on earth is all the hullabaloo about Twitter chats? And how can you use these low-key direct communications to strengthen your brand and grow your audience? Let’s talk about it.

How To Install a Widget

A widget is really just a schmancy word for an application or tool that can be added to your blog. The amount of widgets available is crazy! There are literally widgets for everything…. except teleportation.

How to Define Your Target Audience on Social Media

Defining your target audience is crucial when it comes to marketing. Whatever service you are providing needs to be relevant to the people you are reaching out to and should be treated as such. The only way to truly achieve your marketing goals is to know your target audience inside and out.

How To Compress An Image

Wondering why your page is literally taking YEARS to upload? Is this some kind of sick joke?! How were you able to make a three course meal and come back only to find your site is still not ready to rock? Chances are you are a victim of “THE UNPROCESSED IMAGE.”

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