How to Rock You Back To School Sales and Marketing [Infographic]

Yo yo yo…it’s that time again, kids. Time for lunchboxes, backpacks, flash cards, #2 pencils, and those snarky lunch-table kids that we all know and love…

Back-To-School 2016 is officially here!

To “celebrate” the end of summer fun – and drown out the back-to-school jitters that are induced by all those impending wedgies and hurt feelings – kids are ready to give their full attention to what is perhaps the only real joy of starting a new school year, back-to-school shopping!

Back-To-School is the second largest retail holiday in the US! This year, it’s expected to rake in an unbelievable $828 BILLION!

So to honor this very special time in the lives of children everywhere (as well as to celebrate our love for fun marketing stats – duh), we’ve put together an epic Back-To-School infographic that we hope you’ll love!

Your Guide to Sales and Marketing for Back-To-School 2016

And that wraps up our Back-To-School Infographic… we hope you enjoyed! Here’s a little snippet of code for you to use when embedding this elaborate, whimsy-filled graphic of back-to-school awesomeness on your own blog (if you feel so inclined)… which we hope you do.

</p><br /><div style=”clear:both”><a href=”http://www.theshelf.com/the-blog/back-to-school-2016-sales-and-marketing-guide”><img src=”https://s3.amazonaws.com/theshelf-email-marketing-images/blog_graphics/back-to-school-infographic/back-to-school-infographic-2016-the-shelf-influencer-marketing-tips.jpg” title=”Back-To-School 2016 : Marketing and Sales Infographic” border=”0″ /></a></div><br /><div>Courtesy of: <a style=”text-decoration:underline; color:#11d3c8;” href=”http://www.theshelf.com/the-blog/back-to-school-2016-sales-and-marketing-guide”>The Shelf</a></div><br /><p>

the infographic Sources

A huge amount of spending goes down during back-to-school.

Back-to-school is the 2nd largest retail holiday. — NRF

$606 is what the average household spends on back-to-school shopping. — internetRetailer

$1086 is what the average household with college kids spends on back-to-school shopping.

— internetRetailer

$828 billion is spent annually, during the back-to-school season. — eMarketer

$75.8 billion is spent annually on back-to-school shopping. — NRF

17.2% of the entire year’s retail sales happen during the back-to-school season. — eMarketer

68% of Q3 retail sales happen during the back-to-school season. — eMarketer

Timing is everything.

The “first day of school” differs by state. — CNN

Back-to-school shopping happens over a long period of time, peaking in July and August. — Bizrate

Peak times differ for each type of product. — Bizrate

Clothing, Shoes, and Backpacks beat all other categories.

Apparel – 50%    /    Furniture – 5%    /    Tablets – 18%    /    Footwear – 42%
Stationery/Supplies – 37%    /    Computers – 17%    /    Sporting Goods – 16%
Small Appliances – 8%    /    Backpacks/Computer Bags – 41%    /    Housewares – 16%
— Bing

59% of shoppers say their child’s preference is a major factor behind purchase decisions. — Bizrate

The other major factor that affects purchase behavior : Discounts.

40% more purchases were influenced by deal-hunting last year. — Bizrate

46% of shoppers said that price is one of their main deciding factors. — Bizrate

62% of shoppers plan to spend less than they did last year. — Bizrate

9.9% of shoppers said their purchases were influenced 100% by deals. — Statista

Deal seeking varies by product type. — Bizrate

37% more money is spent when dads are in charge of back-to-school shopping. — Bizrate

Only 27% of dads will use their phones to look for coupons while shopping. — Bizrate

92% of parents use mobile devices during back-to-school shopping. — Valpak

89% say that availability of mobile coupons determines where they shop. — Valpak

33% use their mobile devices in-store when back-to-school shopping. — MediaPost

59% of searches containing the word “coupon” are made on a mobile device. — internetRetailer

88% of searches with “Hobby Lobby” and “coupons” happen on a mobile device. — internetRetailer

87% of searches with “J.C. Penney” and “coupons” happen on a mobile device. — internetRetailer

Parents do a variety of shopping related activities on their phone. — Bing

The digital world has become an integral part of the
customer’s path-to-purchase.

7.9% of back-to-school purchases are made online. — eMarketer

27% of shoppers plan to organize their shopping lists on Pinterest. — Crowdtap

50% browse online, then make the purchase in the store. — RetailNext

2/3 of people check prices on their phones while in a store before buying. — RetailNext

67% browse in stores, then buy those products online. — RetailNext

36% of every dollar spent in a store is influenced by digital interactions with that brand. — RetailNext

1/4 of parents consult Facebook when looking for inspiration to fill their children’s closets. — Rakuten

25% say that they will be using Pinterest for lunch and snack ideas. — Crowdtap

Facebook is the most influential platform when it comes to guiding parents’ fashion purchase decisions. — Rakuten